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Communication - Web writing
When presenting contents and information on a Web site, remember to use a clear and concise style that allows for quick reading and scanning of the text.
Users of museum Web sites are "citizens" and language must therefore meet very variable needs. These needs depend on the users' profile and their aspirations for cultural growth.
Pay particular attention to the needs of school students. Educational contents should be co-ordinated with the study program for the various age ranges.
Also take care to consider so-called "weak, or disabled" users. Exploit the capacities of the Web to the full. When publishing details of information services for a specialized public, then use scientific terms accordingly. Use glossaries or other educational tools to aid understanding of the text.
Arrange contents in layers, using all the potential of hypertext.
Here are some basic rules for writing on the Web: